Dec 19th

Designing Delivering Superior Customer Value PDF 719512a7d

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by Art Weinstein : Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

ISBN : #1574442406 | Date : 1999-06-24

Description :

PDF-5da1c | Great companies don’t just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers. The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century… Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications


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Dec 18th

Marketing Dynamism Sustainability Proceedings Academy PDF 7386c51f0

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: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

Description :

PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Dec 17th

Business Expert Guide Small Success PDF A1d42d8b3

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: Business Expert Guide to Small Business Success

ISBN : #1935602047 | Date : 2010-08-18

Description :

PDF-ce306 | Yes! You can have real success as a small business owner.  The life of the small business owner can be lonely. You work around the clock just to survive – it often feels like you need to come up with all of the answers yourself. Until now! Today’s business thought leaders have created the Business Expert Guide to Small Business Success providing you with actionable information you can implement… Business Expert Guide to Small Business Success


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Dec 17th

Digital Magnetism Attract Clients Business PDF 87aee5802

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by Ben Waters : Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast

ISBN : #0993284426 | Date : 2015-12-01

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Dec 16th

Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

Description :

PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Dec 15th

Managing Online Reputation Palgrave Consultants PDF 67999402f

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by Charlie Pownall : Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

ISBN : #1137382295 | Date : 2015-09-30

Description :

PDF-b2ee6 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media…. Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)


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Dec 13th

Smarter Screen Surprising Influence Behavior PDF 7984066de

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by Shlomo Benartzi : The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

ISBN : #0143108751 | Date : 2017-02-07

Description :

PDF-f06ee | A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available… The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior


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Dec 13th

Advances Services Marketing Management Business PDF 87a5b4efe

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Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF




by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

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Dec 13th

Thriving New World Economy Perspectives PDF 62bca3e49

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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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Dec 12th

Competitive Marketing Strategy Europe Maintaining PDF 50144e5c1

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage PDF




by Linden Brown : Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

ISBN : #0333613503 | Date : 1994-05-26

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PDF-5e108 | Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues a… Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage


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Dec 12th

Brand Strategy Collection Lara Fawzy PDF 5b3424cce

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Brand Strategy (Collection) PDF




by Lara Fawzy : Brand Strategy (Collection)

ISBN : #013282390X | Date : 2011-03-31

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PDF-10743 | Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of suc… Brand Strategy (Collection)


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Dec 12th

Summary Ultimate Machine Review Analysis Ebook PDF 290505047

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by BusinessNews Publishing : Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book

ISBN : # | Date : 2013-02-15

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PDF-d8a8c | The must-read summary of Chet Holmes’ book: “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies”. This complete summary of the ideas from Chet Holme’s book “The Ultimate Sales Machine” shows that you only have to focus on twelve core competencies to turn your business into the “Ultimate Sales Machine”. In fact, success comes from doing the right things… Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book


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Dec 12th

Quickly Grow Your Accountancy Practice PDF B64855b44

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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want PDF




by Steve Hackney : How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want

ISBN : #0956790704 | Date : 2011-02

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ISBN : # | Date : 2015-06-11

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PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” by by Angela Eva Alunni

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Dec 11th

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ISBN : #0692024859 | Date : 2014-01-27

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