Jun 26th

How Win Customers Digital World PDF 13e6c28cf

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by Peter Vervest : How to Win Customers in the Digital World: Total Action or Fatal Inaction

ISBN : #3540665757 | Date : 2000-01-14

Description :

PDF-2d0c2 | Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors – both experienced professionals in management education and telecommunications – introduce Total Action concepts and methodologies – where every activity inside the organization is directly relevant for i… How to Win Customers in the Digital World: Total Action or Fatal Inaction


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How to Win Customers in the Digital World: Total Action or Fatal Inaction by by Peter Vervest

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Jun 26th

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by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

Description :

PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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[Pub.76ktW] HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF | by Harvard Business Review


HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) by by Harvard Business Review

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Jun 25th

Consumed Rethinking Business Mindful Spending PDF 9310dde80

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by Andrew Benett : Consumed: Rethinking Business in the Era of Mindful Spending

ISBN : #023010178X | Date : 2010-07-06

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PDF-3398c | As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the econo… Consumed: Rethinking Business in the Era of Mindful Spending


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Jun 24th

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Jun 24th

Celebrating Americas Pastimes Marketing Proceedings PDF 79bf65013

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: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

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PDF-a1e03 | This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they … Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Jun 24th

Strategy Classics Communication Culture Paperback PDF 725cc1584

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The Strategy of Desire (Classics in Communication and Mass Culture (Paperback)) PDF




: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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Jun 23rd

Win Hispanic Market Strategies Business PDF Beec0bbe5

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by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

Description :

PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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[Pub.50Mof] Win! the Hispanic Market: Strategies for Business Growth PDF | by M. Isabel Valdes


Win! the Hispanic Market: Strategies for Business Growth by by M. Isabel Valdes

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Jun 22nd

Sales Secrets Insider Tipps Prominenter PersB6nlichkeiten PDF 2a36ab18a

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by Roger Rankel : Sales Secrets: Warum JEDER ein Verkäufer ist und dieses Wissen BRAUCHT – Mit Insider-Tipps prominenter Persönlichkeiten (German Edition)

ISBN : #3658037555 | Date : 2013-10-24

Description :

PDF-32458 | Was zeichnet große Persönlichkeiten aus, die ihre Ideen, ihre Produkte mit außergewöhnlichem Erfolg vermarkten? Vertriebsexperte Roger Rankel geht diesen Fragen in Interviews mit prominenten Gesprächspartnern auf den Grund – Menschen, die mit einer ungewöhnlichen Geschäftsidee überzeugten oder in ihrer Branche Spitzenleistungen erbrachten…. Sales Secrets: Warum JEDER ein Verkäufer ist und dieses Wissen BRAUCHT – Mit Insider-Tipps prominenter Persönlichkeiten (German Edition)


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[Pub.63bPD] Sales Secrets: Warum JEDER ein Verkäufer ist und dieses Wissen BRAUCHT – Mit Insider-Tipps prominenter Persönlichkeiten (German Edition) PDF | by Roger Rankel


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Unique and colorful fashion of Blazers for men from Alex Angelino
Jun 21st

Creating Competitive Intelligence Capability Organisation PDF 7527d754d

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by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

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PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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Jun 21st

Satisfied Customer Winners Losers Preference PDF 6fbb775c4

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by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

ISBN : #0230604064 | Date : 2008-11-25

Description :

PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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Jun 19th

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Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101) PDF




by Jordan Kelly : Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101)

ISBN : #0987153773 | Date : 2012-04

Description :

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Jun 19th

New Economy Competition Rise Consumer PDF 5f1ee661f

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New Economy – New Competition: The Rise of the Consumer? PDF




by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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Jun 17th

Unlimited Referrals Secrets Business Relationships PDF B839b038f

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by W. R. Cates : Unlimited Referrals : Secrets That Turn Business Relationships into Gold

ISBN : #1888970073 | Date : 1996-09

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PDF-0e610 | Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing “The Four Cornerstones of Referrals” –relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates’s easy-to-master referral-based selling techniques, readers: Work less and earn m… Unlimited Referrals : Secrets That Turn Business Relationships into Gold


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Jun 17th

Communication Featured Necessary Persuasion Conger PDF 6fbb775c4

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by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

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PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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[Pub.95Ani] HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF | by Harvard Business Review


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Jun 17th

Significant Revival MINIs Brand Performance Ebook PDF C35ff89ba

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by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

ISBN : # | Date : 2011-12-08

Description :

PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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[Pub.11udM] The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy PDF | by Corinna Jung


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